It’s a prickly story indeed, but the world loves cacti as ardently as it loves corporate storytellers. Whether they are natural, artificial or a gold plated pendant found on a charm bracelet, cacti are intriguing. Similarly, corporate storytelling is the mantra by which all communicators in the business world live by, and it is admired and executed in a variety of forms.
The baking is complete, the strawberry topping appealingly smeared, and the chocolate cake begs to be eaten. The consumption of a chocolate cake always calls for a celebration. It could be an intimate party but in the case of our special chocolate cake, we chose to have a Hollywood-style picnic!
How does your company’s annual report make stakeholders feel? Is it full of nasty surprises? Does it send readers to sleep? Is it all fluff and no substance? Or is it clear, concise and comprehensive?