How does your company’s annual report make stakeholders feel? Is it full of nasty surprises? Does it send readers to sleep? Is it all fluff and no substance? Or is it clear, concise and comprehensive?
Smart people make smart communication choices. Have you chosen the right medium for your annual report?
To help stakeholders see where your company is heading use the correct medium for your annual report.
Primarily born from the pages of comic books, superheroes have gained blockbuster stardom. From Iron Man to Spiderman and Batman to Wonder Woman, superheroes are widely discussed, admired and imitated. While a few readers and viewers find the genre unappealing, others fall deeper and deeper in love with characters, following the release of each new film.
Any brush will do? Nope. The same is true for the medium of your annual report.