How many novels have you read in your lifetime? Now compare that amount with the number of annual reports you have read… No comparison?
If your annual report is mostly used as a makeshift cricket wicket you may have to re-think your strategy.
What if your CEO said: “Most CEOs seem to be blogging these days. Do you think I should too?” How should you respond? Ever wondered if your CEO would be a good blogger? While there may be a good business case for your CEO to blog – if they aren’t cut out to be a blogger their foray into the world of social media might be short lived. Assess your CEO’s blogging potential with this quick quiz.
If your annual report is an unglorified gym prop you might have to re-think your strategy.