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BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

Lights! Camera! Go Viral?

This article is a continuation of our three-part series on video ideas for B2B companies. In the last blog post, we provided a brief overview into how this invaluable medium can be best utilised to drive web traffic and boost your reputation amongst your Internet competition. In this blog post, we will look at some case studies of companies that have and have not utilised their video potential to the fullest.

Sense and Sustainability: The Basics

In this five part series on sustainability, we will explore what it means to be sustainable in the twenty-first century, why it has become such a hot topic issue, and what the implications are for all things sustainability going forward.

Superheroes and Thought Leadership

Primarily born from the pages of comic books, superheroes have gained blockbuster stardom. From Iron Man to Spiderman and Batman to Wonder Woman, superheroes are widely discussed, admired and imitated. While a few readers and viewers find the genre unappealing, others fall deeper and deeper in love with characters, following the release of each new film.

Ingeniously Spun: Managing a Company’s Facebook Page

Countless negative connotations are associated with spiders’ webs that are linked to its infamous occupants. Yet for a moment let’s take our minds away from the leggy, hairy occupants of a spider’s web and focus on their genius creation; spider silk.

Matching Annual Report Content to Changing Investor Needs

A few decades back, a substantial portion of the value of a corporate was believed to be embodied in its book value resulting in a (share) price to book value or PBV multiple closer to one. But, things have changed since then.

Baking the Perfect E-Book: The Writing Process

An apron is tightly wound around your waist and the ingredients for the chocolate cake are lined up on the table. You might have imagined that the ingredients simply had to find their way into a massive bowl but there is a method to making a cake as much as there is to writing anything from an annual report to an e-book. The content has been gathered and the audience identified, now comes the most grueling experience, writing and editing.

The Social Media Creativity Factory

Once upon a time, fairy tales were read unquestioningly. The palaces, princesses and evil queens seemed to fit the same mould. The experience is similar to reading the gamut of content in today’s world of social media. Similar topics are approached in more or less the same light. Only a handful of writers and content marketers break the mould and think beyond the happily ever after.

Creating ‘classics’: Video Ideas for B2B Companies

Remember the last time you thought life was too short to read the endless list of books on your wish list? Now imagine you were told that it would take you 5 million years to watch all the video content that will cross global IP networks each month in 2020? That’s certainly a stupendous amount but just as all books are not classics, the same applies to videos.

The Fourth Dimension and the Annual Report

What is a tesseract? In mathematics, a tesseract is the four-dimensional analogue of a cube. A tesseract is to a cube, as a cube is to a square. Just as much as a cube consists of six square faces, the hyper-surface of a tesseract consists of eight cubical cells. It must be pointed out that our minds cannot think in four dimensions, so you are quite excused if your ability to visualise a tesseract didn’t really make the cut.