Loading...

BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

The Smart Approach to Integrated Reporting

Smart Media is delighted to announce the release of the second edition of ‘The Smart Integrated Reporting Methodology™’. You are one step away from downloading the free eBook. We hope it is an enlightening read.

A tug of war: SEO and creativity in blogging

Creativity and an awareness of SEO (Search Engine Optimisation) are equally important for the success of a blog, particularly a company blog.

In Quest of Value: The Smart Story of Integrated Reporting

What is the actual value of a business entity? When you’ve been in the annual report business for over two decades this is a question you grapple with every day.

Add Flavour to Your Online Presence

You’ve launched your company’s social media profile, be it on Facebook, Twitter, Linkedin, Instagram, or any other network out there. The followers have started coming in, commenting and liking what you post. But then, things start moving slowly and your profiles get less attention.

Don’t Drop that Hat! Tips for Today’s Corporate Communicator

Corporate communications is the area of expertise that is concerned with creating, curating and disseminating key communications collateral between a company and all its diverse stakeholders. This field has a two-pronged approach, and is concerned with both the internal and external functioning of a successful organisation. In an arena of over-saturated content, how can corporate communications professionals ensure they do not drop any of the many hats they wear?

The Corporate Communicator’s Role in Sustainability Reporting

In this introductory series on sustainability and the corporate world, we have already discussed the basics of sustainability, the GRI guidelines and the UN’s Sustainable Development Goals, followed by some important case studies that have served as examples for our insights.

Long-Form Publishing on LinkedIn

One of the most exciting prospects of entering virtually any gaming world is collecting additional rewards. A luminous jewel hidden among trees could equip you with weaponry or a magic potion could give you the power of invisibility. The moment you collect these rewards you would notice that your life in the virtual space is prolonged and your score increased. In the world of social media, focus is primarily laid on exploiting trends for the benefit of the present. But when publishing on LinkedIn why not think long-term?

Baking the perfect e-book: The Marketing Process

The baking is complete, the strawberry topping appealingly smeared, and the chocolate cake begs to be eaten. The consumption of a chocolate cake always calls for a celebration. It could be an intimate party but in the case of our special chocolate cake, we chose to have a Hollywood-style picnic!

Ready! Set! Snap! : Understanding A New Paradigm

This is the third and final article in a series of posts exploring B2B video ideas for corporates. The first and second articles in the series can be accessed from the embedded links above. Remember when a photograph, in its simplest and truest sense, served as a memento? It was a timepiece; a reflection of a memory that had disappeared.

Lights! Camera! Go Viral?

This article is a continuation of our three-part series on video ideas for B2B companies. In the last blog post, we provided a brief overview into how this invaluable medium can be best utilised to drive web traffic and boost your reputation amongst your Internet competition. In this blog post, we will look at some case studies of companies that have and have not utilised their video potential to the fullest.