How does your company's annual report make stakeholders feel? Is it full of nasty surprises? Does it send readers to sleep? Is it all fluff and no substance? Or is it clear, concise and comprehensive?
Smart people make smart communication choices. Have you chosen the right medium for your annual report?
To help stakeholders see where your company is heading use the correct medium for your annual report.
Any brush will do? Nope. The same is true for the medium of your annual report.