Creativity and an awareness of SEO (Search Engine Optimisation) are equally important for the success of a blog, particularly a company blog.
Whether it is in reality, fiction, film or a nightmare, we have all encountered mind boggling mazes. The only way to tame a maze is to be in possession of an accurate map.
It’s a prickly story indeed, but the world loves cacti as ardently as it loves corporate storytellers. Whether they are natural, artificial or a gold plated pendant found on a charm bracelet, cacti are intriguing. Similarly, corporate storytelling is the mantra by which all communicators in the business world live by, and it is admired and executed in a variety of forms.