Every year, a sea of annual reports is churned out. Produced in their thousands across the world, they are often a source of information that’s momentarily appreciated and eventually forgotten. However, there have been instances when annual reports proved to be much more than a piece of statutory disclosure. These annual reports have helped expand the horizons of the industry, redeeming them of their short lifespans.
Invited to speak at the third annual MENA Roadshow (2018) in Dubai, Dr. Vijith Kannangara, Chairman of Smart Media The Annual Report Company, explained how integrated reporting revolutionises shareholder engagement. It was a rallying call to investor relations professionals in the MENA region.
It’s a prickly story indeed, but the world loves cacti as ardently as it loves corporate storytellers. Whether they are natural, artificial or a gold plated pendant found on a charm bracelet, cacti are intriguing. Similarly, corporate storytelling is the mantra by which all communicators in the business world live by, and it is admired and executed in a variety of forms.