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BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

Online annual reports take up the 10 year challenge and beyond…

We are in the midst of yet another social media storm – the 10 year challenge! While the challenge is being criticized as a vain exercise by some, it serves as inspiration for a discussion on the whirlwind developments in the world of online annual reports.

Mapping the Maze: The Basics of Branding

Whether it is in reality, fiction, film or a nightmare, we have all encountered mind boggling mazes. The only way to tame a maze is to be in possession of an accurate map.