How far can you stretch an annual report? (Part One)

Every year, a sea of annual reports is churned out. Produced in their thousands across the world, they are often a source of information that’s momentarily appreciated and eventually forgotten. However, there have been instances when annual reports proved to be much more than a piece of statutory disclosure. These annual reports have helped expand […]

‘Nip it in the Butt’: The Importance of Proofreading

In 2006, the Italian airline Alitalia lost a whopping $7 million or so when they advertised a business-class flight from Toronto to Cyprus as $39 instead of $3,900. When the mistake was eventually spotted, 2,000 tickets had been sold at that rate and the airline was forced to honour the price.