Invited to speak at the third annual MENA Roadshow (2018) in Dubai, Dr. Vijith Kannangara, Chairman of Smart Media The Annual Report Company, explained how integrated reporting revolutionises shareholder engagement. It was a rallying call to investor relations professionals in the MENA region.
Dr. Kannangara explains how integrated reporting looks at shareholder primacy through a multi-stakeholder lens in the context of value creation in the short, medium and long term.
He illustrated the principle of duality in an organisation’s value creation process. He explained how integrated reporting is strategic storytelling about capital formation. And how the market value of a business could be positively impacted if this story is told well, consistently and in context of the external environment, management challenges and strategy. He concludes introducing the idea of “corporate beauty” – a new phrase for the business lexicon.
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