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BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

29Aug
2017

A tug of war: SEO and creativity in blogging

Creativity and an awareness of SEO (Search Engine Optimisation) are equally important for the success of a blog, particularly a company blog.

22Aug
2017

Mapping the Maze: The Basics of Branding

Whether it is in reality, fiction, film or a nightmare, we have all encountered mind boggling mazes. The only way to tame a maze is to be in possession of an accurate map.

17Aug
2017

The Annual Report Pickle

14Aug
2017

In Quest of Value: The Smart Story of Integrated Reporting

What is the actual value of a business entity? When you’ve been in the annual report business for over two decades this is a question you grapple with every day.

3Aug
2017

The Annual Report Pickle

1Aug
2017

Add Flavour to Your Online Presence

You’ve launched your company’s social media profile, be it on Facebook, Twitter, Linkedin, Instagram, or any other network out there. The followers have started coming in, commenting and liking what you post. But then, things start moving slowly and your profiles get less attention.

27Jul
2017

The Cactus and The Storyteller

It’s a prickly story indeed, but the world loves cacti as ardently as it loves corporate storytellers. Whether they are natural, artificial or a gold plated pendant found on a charm bracelet, cacti are intriguing. Similarly, corporate storytelling is the mantra by which all communicators in the business world live by, and it is admired and executed in a variety of forms.

25Jul
2017

The Annual Report Pickle

20Jul
2017

Don’t Drop that Hat! Tips for Today’s Corporate Communicator

Corporate communications is the area of expertise that is concerned with creating, curating and disseminating key communications collateral between a company and all its diverse stakeholders. This field has a two-pronged approach, and is concerned with both the internal and external functioning of a successful organisation. In an arena of over-saturated content, how can corporate communications professionals ensure they do not drop any of the many hats they wear?

18Jul
2017

The Corporate Communicator’s Role in Sustainability Reporting

In this introductory series on sustainability and the corporate world, we have already discussed the basics of sustainability, the GRI guidelines and the UN’s Sustainable Development Goals, followed by some important case studies that have served as examples for our insights.