BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.


Mismatched Mediums #4

Sundae on a plate! How are you serving your Annual Report?


Baking the Perfect E-Book: The Writing Process

An apron is tightly wound around your waist and the ingredients for the chocolate cake are lined up on the table. You might have imagined that the ingredients simply had to find their way into a massive bowl but there is a method to making a cake as much as there is to writing anything from an annual report to an e-book. The content has been gathered and the audience identified, now comes the most grueling experience, writing and editing.


Mismatched Mediums #3

Is your Annual Report leaving stakeholders out in the cold? If so you will have to re-think the suitability of your medium.


The Social Media Creativity Factory

Once upon a time, fairy tales were read unquestioningly. The palaces, princesses and evil queens seemed to fit the same mould. The experience is similar to reading the gamut of content in today’s world of social media. Similar topics are approached in more or less the same light. Only a handful of writers and content marketers break the mould and think beyond the happily ever after.


Creating ‘classics’: Video Ideas for B2B Companies

Remember the last time you thought life was too short to read the endless list of books on your wish list? Now imagine you were told that it would take you 5 million years to watch all the video content that will cross global IP networks each month in 2020? That’s certainly a stupendous amount but just as all books are not classics, the same applies to videos.


The Fourth Dimension and the Annual Report

What is a tesseract? In mathematics, a tesseract is the four-dimensional analogue of a cube. A tesseract is to a cube, as a cube is to a square. Just as much as a cube consists of six square faces, the hyper-surface of a tesseract consists of eight cubical cells. It must be pointed out that our minds cannot think in four dimensions, so you are quite excused if your ability to visualise a tesseract didn’t really make the cut.


Mismatched Mediums #2

Shaving with a sword? It is like presenting an annual report in an unsuitable medium.


A Minimalistic Approach: The Art of Using Hashtags on Facebook

Minimalism, first associated with a form of artistic expression in the ‘60s has had a penetrating influence on lifestyles, typography and even fashion. Yet, social media is known for creating the opposite effect as we are bombarded with a profusion of likes, comments and hashtags. With regard to the use of hashtags on Facebook, the recurrent question has been, to use or not to use? To which our response is to adopt a minimalistic approach.


A Ghostly Business: Working with a Ghostwriter

In the days of old, ghostwriters wore a cloak of invisibility, but in 1921 this writing practice was given a name. Christy Walsh the founder of the Christy Walsh Syndicate coined the term ‘ghostwriting’ as he discovered a wealth of stories among the lives of sports legends in the US. During this period, professional ghostwriters were assigned the arduous task of writing autobiographies of prominent personalities.