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BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

1Aug
2017

Add Flavour to Your Online Presence

You’ve launched your company’s social media profile, be it on Facebook, Twitter, Linkedin, Instagram, or any other network out there. The followers have started coming in, commenting and liking what you post. But then, things start moving slowly and your profiles get less attention.

27Jul
2017

The Cactus and The Storyteller

It’s a prickly story indeed, but the world loves cacti as ardently as it loves corporate storytellers. Whether they are natural, artificial or a gold plated pendant found on a charm bracelet, cacti are intriguing. Similarly, corporate storytelling is the mantra by which all communicators in the business world live by, and it is admired and executed in a variety of forms.

25Jul
2017

The Annual Report Pickle

20Jul
2017

Don’t Drop that Hat! Tips for Today’s Corporate Communicator

Corporate communications is the area of expertise that is concerned with creating, curating and disseminating key communications collateral between a company and all its diverse stakeholders. This field has a two-pronged approach, and is concerned with both the internal and external functioning of a successful organisation. In an arena of over-saturated content, how can corporate communications professionals ensure they do not drop any of the many hats they wear?

18Jul
2017

The Corporate Communicator’s Role in Sustainability Reporting

In this introductory series on sustainability and the corporate world, we have already discussed the basics of sustainability, the GRI guidelines and the UN’s Sustainable Development Goals, followed by some important case studies that have served as examples for our insights.

13Jul
2017

Sense and Sustainability: Corporate Responsibility

This is the third article in an introductory series that explores the importance of sustainability in the corporate world. The first and second articles can be accessed from the embedded links in the article.

11Jul
2017

Long-Form Publishing on LinkedIn

One of the most exciting prospects of entering virtually any gaming world is collecting additional rewards. A luminous jewel hidden among trees could equip you with weaponry or a magic potion could give you the power of invisibility. The moment you collect these rewards you would notice that your life in the virtual space is prolonged and your score increased. In the world of social media, focus is primarily laid on exploiting trends for the benefit of the present. But when publishing on LinkedIn why not think long-term?

7Jul
2017

The Annual Report Pickle

4Jul
2017

Baking the perfect e-book: The Marketing Process

The baking is complete, the strawberry topping appealingly smeared, and the chocolate cake begs to be eaten. The consumption of a chocolate cake always calls for a celebration. It could be an intimate party but in the case of our special chocolate cake, we chose to have a Hollywood-style picnic!

30Jun
2017

Ready! Set! Snap! : Understanding A New Paradigm

This is the third and final article in a series of posts exploring B2B video ideas for corporates. The first and second articles in the series can be accessed from the embedded links above. Remember when a photograph, in its simplest and truest sense, served as a memento? It was a timepiece; a reflection of a memory that had disappeared.