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BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

11Jul
2017

Long-Form Publishing on LinkedIn

One of the most exciting prospects of entering virtually any gaming world is collecting additional rewards. A luminous jewel hidden among trees could equip you with weaponry or a magic potion could give you the power of invisibility. The moment you collect these rewards you would notice that your life in the virtual space is prolonged and your score increased. In the world of social media, focus is primarily laid on exploiting trends for the benefit of the present. But when publishing on LinkedIn why not think long-term?

7Jul
2017

The Annual Report Pickle

4Jul
2017

Baking the perfect e-book: The Marketing Process

The baking is complete, the strawberry topping appealingly smeared, and the chocolate cake begs to be eaten. The consumption of a chocolate cake always calls for a celebration. It could be an intimate party but in the case of our special chocolate cake, we chose to have a Hollywood-style picnic!

30Jun
2017

Ready! Set! Snap! : Understanding A New Paradigm

This is the third and final article in a series of posts exploring B2B video ideas for corporates. The first and second articles in the series can be accessed from the embedded links above. Remember when a photograph, in its simplest and truest sense, served as a memento? It was a timepiece; a reflection of a memory that had disappeared.

26Jun
2017

Your Annual Report’s Readers

How does your company’s annual report make stakeholders feel? Is it full of nasty surprises? Does it send readers to sleep? Is it all fluff and no substance? Or is it clear, concise and comprehensive?

19Jun
2017

Sense and Sustainability: GRI, SDGs and Everything-in-Between

Here’s the second article in our introductory series on sustainability and the corporate world. In the first article we provided a comprehensive definition of sustainability and what it means today.

9Jun
2017

Mismatched Mediums #8

Smart people make smart communication choices. Have you chosen the right medium for your annual report?

7Jun
2017

Lights! Camera! Go Viral?

This article is a continuation of our three-part series on video ideas for B2B companies. In the last blog post, we provided a brief overview into how this invaluable medium can be best utilised to drive web traffic and boost your reputation amongst your Internet competition. In this blog post, we will look at some case studies of companies that have and have not utilised their video potential to the fullest.

5Jun
2017

Sense and Sustainability: The Basics

In this five part series on sustainability, we will explore what it means to be sustainable in the twenty-first century, why it has become such a hot topic issue, and what the implications are for all things sustainability going forward.

2Jun
2017

Mismatched Mediums #7

To help stakeholders see where your company is heading use the correct medium for your annual report.