BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.


Mismatched Mediums #6

Any brush will do? Nope. The same is true for the medium of your annual report.


Ingeniously Spun: Managing a Company’s Facebook Page

Countless negative connotations are associated with spiders’ webs that are linked to its infamous occupants. Yet for a moment let’s take our minds away from the leggy, hairy occupants of a spider’s web and focus on their genius creation; spider silk.


Mismatched Mediums #5

To serve your stakeholders well, choose the medium of your annual report with care.


Matching Annual Report Content to Changing Investor Needs

A few decades back, a substantial portion of the value of a corporate was believed to be embodied in its book value resulting in a (share) price to book value or PBV multiple closer to one. But, things have changed since then.


Mismatched Mediums #4

Sundae on a plate! How are you serving your Annual Report?


Baking the Perfect E-Book: The Writing Process

An apron is tightly wound around your waist and the ingredients for the chocolate cake are lined up on the table. You might have imagined that the ingredients simply had to find their way into a massive bowl but there is a method to making a cake as much as there is to writing anything from an annual report to an e-book. The content has been gathered and the audience identified, now comes the most grueling experience, writing and editing.


Mismatched Mediums #3

Is your Annual Report leaving stakeholders out in the cold? If so you will have to re-think the suitability of your medium.


The Social Media Creativity Factory

Once upon a time, fairy tales were read unquestioningly. The palaces, princesses and evil queens seemed to fit the same mould. The experience is similar to reading the gamut of content in today’s world of social media. Similar topics are approached in more or less the same light. Only a handful of writers and content marketers break the mould and think beyond the happily ever after.


Creating ‘classics’: Video Ideas for B2B Companies

Remember the last time you thought life was too short to read the endless list of books on your wish list? Now imagine you were told that it would take you 5 million years to watch all the video content that will cross global IP networks each month in 2020? That’s certainly a stupendous amount but just as all books are not classics, the same applies to videos.