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BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

17Feb
2017

‘Nip it in the Butt’: The Importance of Proofreading

In 2006, the Italian airline Alitalia lost a whopping $7 million or so when they advertised a business-class flight from Toronto to Cyprus as $39 instead of $3,900. When the mistake was eventually spotted, 2,000 tickets had been sold at that rate and the airline was forced to honour the price.

15Feb
2017

Uses of an Annual Report #4

If your Annual Report comes in handy only on the rare occasions you puncture your tire, you might have to re-think your strategy.

13Feb
2017

Five Tips to Maintain An In-disposable Newsletter

Sustaining any form of internal or external communication in a company is a challenge whether it is through a blog, podcast or newsletter. Companies that dare to publish newsletters (whether printed or digital) know that hours of thought go into maintaining consistency in content, structure and style.

10Feb
2017

Capture & Share for B2B Purposes : A Starter’s Guide

More than once in a lifetime you come across powerful images that stay with you forever. It could be an embarrassing family photograph or one as profound as The ‘Migrant Mother’ captured in Depression-era America. Images evoke emotions and spark conversations and debates. They can define an era or – especially on social media – they can define a business.

8Feb
2017

Uses of an Annual Report #3

If your annual report is mostly used as a hefty yet smooth-surfaced mouse pad you may have to re-think your strategy.

6Feb
2017

Fact and Fiction: A ‘Novel’ Approach to Writing Annual Reports

How many novels have you read in your lifetime? Now compare that amount with the number of annual reports you have read… No comparison?

1Feb
2017

Blog it: Assessing the blog

Nowadays, not everyone is a writer, but almost everyone is a blogger or a microblogger. While estimates vary, the general consensus is that there are currently around 200,000,000 blogs in the world.

30Jan
2017

Uses of an Annual Report #2

If your annual report is mostly used as a makeshift cricket wicket you may have to re-think your strategy.

27Jan
2017

Does your CEO have what it takes to be a good blogger?

What if your CEO said: “Most CEOs seem to be blogging these days. Do you think I should too?” How should you respond? Ever wondered if your CEO would be a good blogger? While there may be a good business case for your CEO to blog – if they aren’t cut out to be a blogger their foray into the world of social media might be short lived. Assess your CEO’s blogging potential with this quick quiz.

25Jan
2017

Uses of an Annual Report #1

If your annual report is an unglorified gym prop you might have to re-think your strategy.