This speech was delivered by our Chief Officer of Process Development, Mr. Raja Senanayake at an event organised by CA Sri Lanka on the 2nd April 2019. The event was titled, Integrated Reporting: Moving Beyond the Basics.
Whether it is in reality, fiction, film or a nightmare, we have all encountered mind boggling mazes. The only way to tame a maze is to be in possession of an accurate map.
What is the actual value of a business entity? When you’ve been in the annual report business for over two decades this is a question you grapple with every day.
How does your company’s annual report make stakeholders feel? Is it full of nasty surprises? Does it send readers to sleep? Is it all fluff and no substance? Or is it clear, concise and comprehensive?
Smart people make smart communication choices. Have you chosen the right medium for your annual report?
To help stakeholders see where your company is heading use the correct medium for your annual report.
To serve your stakeholders well, choose the medium of your annual report with care.