Invited to speak at the third annual MENA Roadshow (2018) in Dubai, Dr. Vijith Kannangara, Chairman of Smart Media The Annual Report Company, explained how integrated reporting revolutionises shareholder engagement. It was a rallying call to investor relations professionals in the MENA region.
A few decades back, a substantial portion of the value of a corporate was believed to be embodied in its book value resulting in a (share) price to book value or PBV multiple closer to one. But, things have changed since then.
An apron is tightly wound around your waist and the ingredients for the chocolate cake are lined up on the table. You might have imagined that the ingredients simply had to find their way into a massive bowl but there is a method to making a cake as much as there is to writing anything from an annual report to an e-book. The content has been gathered and the audience identified, now comes the most grueling experience, writing and editing.
Is your Annual Report leaving stakeholders out in the cold? If so you will have to re-think the suitability of your medium.
What is a tesseract? In mathematics, a tesseract is the four-dimensional analogue of a cube. A tesseract is to a cube, as a cube is to a square. Just as much as a cube consists of six square faces, the hyper-surface of a tesseract consists of eight cubical cells. It must be pointed out that our minds cannot think in four dimensions, so you are quite excused if your ability to visualise a tesseract didn’t really make the cut.
Shaving with a sword? It is like presenting an annual report in an unsuitable medium.
Presenting an Annual Report in an unsuitable medium is similar to asking someone to eat soup with a fork.