Creativity and an awareness of SEO (Search Engine Optimisation) are equally important for the success of a blog, particularly a company blog.
In the days of old, ghostwriters wore a cloak of invisibility, but in 1921 this writing practice was given a name. Christy Walsh the founder of the Christy Walsh Syndicate coined the term ‘ghostwriting’ as he discovered a wealth of stories among the lives of sports legends in the US. During this period, professional ghostwriters […]
The muse strikes. You are inspired. You gamble your time (and time of course is money) on an idea. Then, oodles of blood, sweat and tears later… it is finally done. A masterpiece! Or is it?
We all love a good story, and better yet one that is true. Flipping through the pages of ‘Forbes’ or ‘Entrepreneur’, your sole aim could be to read the cover story, an interview with the business personality of the month. Even if you simply skim through the interview you will be motivated to start your […]
Nowadays, not everyone is a writer, but almost everyone is a blogger or a microblogger. While estimates vary, the general consensus is that there are currently around 200,000,000 blogs in the world.