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BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

Snakes and ladders: the content approval process

The gaping mouths of colourful snakes and the inviting steps of the ladders are a part of most people’s distant childhoods. But if you are a social media content developer for your company, we bet you play snakes and ladders almost every day.

Baking The Perfect E-Book: The Preparatory Process

Baking the perfect chocolate cake is somewhat like constructing a bestselling e-book, it is the best way to pique the interest of readers hungry for good content. But while stress is laid on the finished product very few concentrate on the preparatory process. As observed by many, the publication of an e-book should be an integral part of a company’s content marketing strategy but before jumping into a thick and murky batter, it is best to be prepared.