The social media cauldron has reached a boiling point and content is spilling in all directions. But how do we keep creativity alive in an age when we always find similar content? Here are a few tips to consider…
The gaping mouths of colourful snakes and the inviting steps of the ladders are a part of most people’s distant childhoods. But if you are a social media content developer for your company, we bet you play snakes and ladders almost every day.
You’ve launched your company’s social media profile, be it on Facebook, Twitter, Linkedin, Instagram, or any other network out there. The followers have started coming in, commenting and liking what you post. But then, things start moving slowly and your profiles get less attention.
This is the third and final article in a series of posts exploring B2B video ideas for corporates. The first and second articles in the series can be accessed from the embedded links above. Remember when a photograph, in its simplest and truest sense, served as a memento? It was a timepiece; a reflection of a memory that had disappeared.
Countless negative connotations are associated with spiders’ webs that are linked to its infamous occupants. Yet for a moment let’s take our minds away from the leggy, hairy occupants of a spider’s web and focus on their genius creation; spider silk.
Once upon a time, fairy tales were read unquestioningly. The palaces, princesses and evil queens seemed to fit the same mould. The experience is similar to reading the gamut of content in today’s world of social media. Similar topics are approached in more or less the same light. Only a handful of writers and content marketers break the mould and think beyond the happily ever after.
Remember the last time you thought life was too short to read the endless list of books on your wish list? Now imagine you were told that it would take you 5 million years to watch all the video content that will cross global IP networks each month in 2020? That’s certainly a stupendous amount but just as all books are not classics, the same applies to videos.
Minimalism, first associated with a form of artistic expression in the ‘60s has had a penetrating influence on lifestyles, typography and even fashion. Yet, social media is known for creating the opposite effect as we are bombarded with a profusion of likes, comments and hashtags. With regard to the use of hashtags on Facebook, the recurrent question has been, to use or not to use? To which our response is to adopt a minimalistic approach.
In the days of old, ghostwriters wore a cloak of invisibility, but in 1921 this writing practice was given a name. Christy Walsh the founder of the Christy Walsh Syndicate coined the term ‘ghostwriting’ as he discovered a wealth of stories among the lives of sports legends in the US. During this period, professional ghostwriters were assigned the arduous task of writing autobiographies of prominent personalities.