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BeSpoke: The Smart Blog

Peek into the world of annual reports and venture beyond.

Revisiting the social media creativity factory

5.10.2017   Smart Team   Video   No comments

The social media cauldron has reached a boiling point and content is spilling in all directions. But how do we keep creativity alive in an age when we always find similar content? Here are a few tips to consider…

Snakes and ladders: the content approval process

The gaping mouths of colourful snakes and the inviting steps of the ladders are a part of most people’s distant childhoods. But if you are a social media content developer for your company, we bet you play snakes and ladders almost every day.

Add Flavour to Your Online Presence

You’ve launched your company’s social media profile, be it on Facebook, Twitter, Linkedin, Instagram, or any other network out there. The followers have started coming in, commenting and liking what you post. But then, things start moving slowly and your profiles get less attention.

Don’t Drop that Hat! Tips for Today’s Corporate Communicator

Corporate communications is the area of expertise that is concerned with creating, curating and disseminating key communications collateral between a company and all its diverse stakeholders. This field has a two-pronged approach, and is concerned with both the internal and external functioning of a successful organisation. In an arena of over-saturated content, how can corporate communications professionals ensure they do not drop any of the many hats they wear?

Ready! Set! Snap! : Understanding A New Paradigm

This is the third and final article in a series of posts exploring B2B video ideas for corporates. The first and second articles in the series can be accessed from the embedded links above. Remember when a photograph, in its simplest and truest sense, served as a memento? It was a timepiece; a reflection of a memory that had disappeared.

Ingeniously Spun: Managing a Company’s Facebook Page

Countless negative connotations are associated with spiders’ webs that are linked to its infamous occupants. Yet for a moment let’s take our minds away from the leggy, hairy occupants of a spider’s web and focus on their genius creation; spider silk.

The Social Media Creativity Factory

Once upon a time, fairy tales were read unquestioningly. The palaces, princesses and evil queens seemed to fit the same mould. The experience is similar to reading the gamut of content in today’s world of social media. Similar topics are approached in more or less the same light. Only a handful of writers and content marketers break the mould and think beyond the happily ever after.

Creating ‘classics’: Video Ideas for B2B Companies

Remember the last time you thought life was too short to read the endless list of books on your wish list? Now imagine you were told that it would take you 5 million years to watch all the video content that will cross global IP networks each month in 2020? That’s certainly a stupendous amount but just as all books are not classics, the same applies to videos.

A Minimalistic Approach: The Art of Using Hashtags on Facebook

Minimalism, first associated with a form of artistic expression in the ‘60s has had a penetrating influence on lifestyles, typography and even fashion. Yet, social media is known for creating the opposite effect as we are bombarded with a profusion of likes, comments and hashtags. With regard to the use of hashtags on Facebook, the recurrent question has been, to use or not to use? To which our response is to adopt a minimalistic approach.

A Ghostly Business: Working with a Ghostwriter

In the days of old, ghostwriters wore a cloak of invisibility, but in 1921 this writing practice was given a name. Christy Walsh the founder of the Christy Walsh Syndicate coined the term ‘ghostwriting’ as he discovered a wealth of stories among the lives of sports legends in the US. During this period, professional ghostwriters were assigned the arduous task of writing autobiographies of prominent personalities.