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Don’t Drop that Hat! Tips for Today’s Corporate Communicator

Corporate communications is the area of expertise that is concerned with creating, curating and disseminating key communications collateral between a company and all its diverse stakeholders. This field has a two-pronged approach, and is concerned with both the internal and external functioning of a successful organisation. In an arena of over-saturated content, how can corporate […]

Creating ‘classics’: Video Ideas for B2B Companies

Remember the last time you thought life was too short to read the endless list of books on your wish list? Now imagine you were told that it would take you 5 million years to watch all the video content that will cross global IP networks each month in 2020? That’s certainly a stupendous amount […]

A Minimalistic Approach: The Art of Using Hashtags on Facebook

Minimalism, first associated with a form of artistic expression in the ‘60s has had a penetrating influence on lifestyles, typography and even fashion. Yet, social media is known for creating the opposite effect as we are bombarded with a profusion of likes, comments and hashtags. With regard to the use of hashtags on Facebook, the […]

A Ghostly Business: Working with a Ghostwriter

In the days of old, ghostwriters wore a cloak of invisibility, but in 1921 this writing practice was given a name. Christy Walsh the founder of the Christy Walsh Syndicate coined the term ‘ghostwriting’ as he discovered a wealth of stories among the lives of sports legends in the US. During this period, professional ghostwriters […]